/* Conversion AB case study — same typography + portfolio chrome as Gym / The Logo Brand. */
.ca-case{
  --ca-paper:#faf9f5;
  --ca-ink:#17160f;
  --ca-muted:#6e7068;
  --ca-line:rgba(23,22,15,.13);
  --ca-soft:#ecebe5;
  --ca-serif: var(--voice);
}

.ca-case .case-hero{padding-top:clamp(56px,8vw,104px);padding-bottom:clamp(34px,5vw,62px)}
.ca-case .case-kicker{font:11px/1.2 var(--mono);text-transform:uppercase;letter-spacing:.12em;color:var(--ca-muted);margin:0 0 26px}
.ca-case .case-headline{max-width:930px;font-family:var(--display);font-size:clamp(48px,6.4vw,88px);line-height:.94;letter-spacing:-.065em;font-weight:500;margin:0}
.ca-case .case-dek{max-width:720px;font-size:18px;line-height:1.55;color:#575951;margin:30px 0 0}
.ca-case .case-meta{margin-top:24px;color:var(--ca-muted);font:11px/1.7 var(--mono);letter-spacing:.02em}

.ca-case .hero-grid{display:grid;grid-template-columns:1.4fr .8fr .8fr;gap:14px;margin:16px auto 0;max-width:1240px}
.ca-case .hero-tile{margin:0;background:var(--ca-paper);border:1px solid var(--ca-line);border-radius:24px;padding:10px;overflow:hidden}
.ca-case .hero-tile:first-child{grid-row:span 2}
.ca-case .hero-tile img{display:block;width:100%;height:100%;min-height:260px;object-fit:cover;border-radius:16px}
.ca-case .hero-tile:first-child img{min-height:540px}
.ca-case .hero-caption{display:flex;justify-content:space-between;gap:20px;padding:12px 3px 2px;color:var(--ca-muted);font:10px/1.4 var(--mono);text-transform:uppercase;letter-spacing:.08em}

.ca-case .intro{display:grid;grid-template-columns:.7fr 1.3fr;gap:72px;padding:92px 0 88px;border-top:1px solid var(--ca-line);margin-top:80px}
.ca-case .section-label{font:11px/1.2 var(--mono);text-transform:uppercase;letter-spacing:.12em;color:var(--ca-muted);padding-top:8px}
.ca-case .intro h2,.ca-case .text-section h2,.ca-case .process-copy h2,.ca-case .learn-title{font-family:var(--display);font-size:clamp(34px,4.2vw,58px);font-weight:500;line-height:.98;letter-spacing:-.055em;margin:0;max-width:800px}
.ca-case .intro-copy p,.ca-case .text-section p,.ca-case .process-copy p{font-size:17px;line-height:1.6;color:#555850;max-width:720px;margin:0 0 20px}
.ca-case .voice{font-family:var(--ca-serif)!important;font-size:clamp(27px,3vw,42px)!important;line-height:1.06!important;letter-spacing:-.03em;color:var(--ca-ink)!important;max-width:760px!important;margin-top:34px!important}

.ca-case .process{display:grid;grid-template-columns:.7fr 1.3fr;gap:72px;padding:86px 0;border-top:1px solid var(--ca-line)}
.ca-case .process-flow{border-top:1px solid var(--ca-line);border-bottom:1px solid var(--ca-line)}
.ca-case .process-step{display:grid;grid-template-columns:52px 1fr auto;gap:18px;align-items:center;padding:25px 0;border-bottom:1px solid var(--ca-line)}
.ca-case .process-step:last-child{border-bottom:0}
.ca-case .process-step .n{font:10px/1.2 var(--mono);color:var(--ca-muted)}
.ca-case .process-step strong{font-family:var(--display);font-size:20px;font-weight:500;letter-spacing:-.02em}
.ca-case .process-step p{margin:5px 0 0;color:#62655d;font-size:14px;line-height:1.45}
.ca-case .process-step span:last-child{font:10px/1.3 var(--mono);text-transform:uppercase;letter-spacing:.08em;color:var(--ca-muted);text-align:right}

.ca-case .text-section{padding:80px 0 20px;border-top:1px solid var(--ca-line);margin-top:30px}
.ca-case .client-card{display:grid;grid-template-columns:.72fr 1.28fr;gap:0;background:var(--ca-paper);border:1px solid var(--ca-line);border-radius:30px;overflow:hidden;margin:38px 0 84px;min-height:520px}
.ca-case .client-card.reverse{grid-template-columns:1.28fr .72fr}
.ca-case .client-card.reverse .client-copy{order:2}
.ca-case .client-copy{padding:clamp(30px,4vw,58px);display:flex;flex-direction:column;justify-content:center}
.ca-case .client-copy .num{font:10px/1.2 var(--mono);letter-spacing:.1em;color:var(--ca-muted);text-transform:uppercase;margin-bottom:28px}
.ca-case .client-copy h3{font-family:var(--display);font-size:clamp(31px,3.3vw,52px);font-weight:500;line-height:1;letter-spacing:-.055em;margin:0 0 22px;max-width:500px}
.ca-case .client-copy p{font-size:16px;line-height:1.58;color:#5a5d55;max-width:500px;margin:0 0 14px}
.ca-case .client-copy .micro{margin-top:24px;font:10px/1.5 var(--mono);text-transform:uppercase;letter-spacing:.08em;color:var(--ca-muted)}
.ca-case .client-media{background:var(--ca-soft);display:flex;align-items:center;justify-content:center;padding:26px;min-height:520px;overflow:hidden}
.ca-case .client-media img{width:100%;height:auto;max-height:620px;object-fit:contain;object-position:center;display:block;border:1px solid rgba(23,22,15,.08);box-shadow:0 18px 40px rgba(23,22,15,.08)}

.ca-case .tool-strip{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid var(--ca-line);margin:42px 0 84px}
.ca-case .tool{padding:25px;border-right:1px solid var(--ca-line)}
.ca-case .tool:last-child{border-right:0}
.ca-case .tool .n{font:10px/1.2 var(--mono);color:var(--ca-muted)}
.ca-case .tool strong{display:block;font-family:var(--display);font-size:18px;font-weight:500;letter-spacing:-.025em;margin-top:20px}
.ca-case .tool p{font-size:13px;line-height:1.45;color:#62655d;margin:7px 0 0}

.ca-case .learn{padding:84px 0;border-top:1px solid var(--ca-line)}
.ca-case .learn-title{margin:0;max-width:800px}
.ca-case .learn-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;border:1px solid var(--ca-line);margin-top:46px}
.ca-case .learn-card{padding:28px;background:transparent;min-height:190px;border-right:1px solid var(--ca-line)}
.ca-case .learn-card:last-child{border-right:0}
.ca-case .learn-card .n{font:10px/1.2 var(--mono);color:var(--ca-muted)}
.ca-case .learn-card h3{font-family:var(--display);font-size:22px;font-weight:500;line-height:1.05;letter-spacing:-.035em;margin:22px 0 12px}
.ca-case .learn-card p{font-size:14px;line-height:1.5;color:#62655d;margin:0}
.ca-case .closing{padding:90px 0 100px;text-align:center}
.ca-case .closing .closing-line{font-family:var(--ca-serif);font-size:clamp(38px,5vw,68px);line-height:.98;letter-spacing:-.05em;margin:0 auto 24px;max-width:900px}
.ca-case .closing .link{display:inline-block}

@media(max-width:1000px){
  .ca-case .hero-grid{grid-template-columns:1fr 1fr}
  .ca-case .hero-tile:first-child{grid-column:1/-1;grid-row:auto}
  .ca-case .hero-tile:first-child img{min-height:360px}
  .ca-case .tool-strip{grid-template-columns:repeat(3,1fr)}
  .ca-case .tool:nth-child(3){border-right:0}
  .ca-case .tool:nth-child(-n+3){border-bottom:1px solid var(--ca-line)}
}
@media(max-width:900px){
  .ca-case .intro,.ca-case .process{grid-template-columns:1fr;gap:28px}
  .ca-case .client-card,.ca-case .client-card.reverse{grid-template-columns:1fr;margin-bottom:58px}
  .ca-case .client-card.reverse .client-copy{order:0}
  .ca-case .client-media{min-height:360px}
  .ca-case .learn-grid{grid-template-columns:1fr 1fr}
  .ca-case .learn-card:nth-child(2){border-right:0}
  .ca-case .learn-card:nth-child(-n+2){border-bottom:1px solid var(--ca-line)}
}
@media(max-width:600px){
  .ca-case .case-hero{padding-top:42px}
  .ca-case .case-headline{font-size:52px}
  .ca-case .case-dek{font-size:16px}
  .ca-case .hero-grid{grid-template-columns:1fr}
  .ca-case .hero-tile:first-child img,.ca-case .hero-tile img{min-height:220px}
  .ca-case .intro{padding:64px 0 58px;margin-top:58px}
  .ca-case .text-section{padding-top:62px}
  .ca-case .client-copy{padding:30px 24px}
  .ca-case .client-media{padding:14px;min-height:260px}
  .ca-case .process{padding:62px 0}
  .ca-case .process-step{grid-template-columns:42px 1fr;gap:12px}
  .ca-case .process-step span:last-child{grid-column:2;text-align:left}
  .ca-case .tool-strip{grid-template-columns:1fr}
  .ca-case .tool{border-right:0!important;border-bottom:1px solid var(--ca-line)}
  .ca-case .tool:last-child{border-bottom:0}
  .ca-case .learn{padding:62px 0}
  .ca-case .learn-grid{grid-template-columns:1fr}
  .ca-case .learn-card,.ca-case .learn-card:nth-child(2){border-right:0;border-bottom:1px solid var(--ca-line)}
  .ca-case .learn-card:last-child{border-bottom:0}
}