TEDxPondicherry University – Design & Branding
Theme: Rues (Streets) — crafting a vibrant visual identity inspired by the energy and diversity of streets.
Project Overview
TEDxPondicherry University’s theme “Rues” (French for streets) celebrated vibrancy, diversity, and connectedness. I designed and delivered the complete branding package — posters, banners, social media creatives, and more — translating this theme into a cohesive identity across digital and physical platforms.
My Role
- Graphic Designer & Visual Branding Lead
- Conceptualized and directed the visual theme
- Crafted posters, T-shirts, ID cards, and stage branding
Tools Used
- Figma – Layouts & mockups
- Adobe Illustrator – Vector graphics
- Adobe Photoshop – Image manipulation
Deliverables
Design Approach
The theme “Rues” was visualized through bold colors, line-based motifs symbolizing streets, and dynamic layouts. The process included research, moodboarding, identity development, and iterative refinement of deliverables.
Theme Research
Explored cultural and visual references to capture the essence of streets and connectedness.
Moodboards
Created moodboards with colors, textures, and typography that guided the branding system.
Identity Development
Defined colors, typefaces, and patterns into a cohesive visual system for the event.
Deliverables
Executed posters, banners, social media creatives, ID cards, and stage branding assets.
Outcome
- Unified visual identity delivered across platforms.
- Designs praised by organizers, speakers, and audience.
- Event recognition enhanced through vibrant thematic visuals.
Reflection
This project reinforced how cultural storytelling, when combined with consistent design, can create a memorable and impactful identity that resonates with both local and global audiences.