Project Overview
As part of TEDxFarookCollege Season 2, I led the design & branding for the event themed “Dhow.” The goal was to visually express Malabar’s deep connection with water and voyages while staying true to TEDx guidelines.
Objectives
Unified Brand Identity
Express Dhow Theme
Align with TEDx Guidelines
Create Print + Digital Collaterals
My Role
Product Designer (UI/UX) – Led design direction, visual identity creation, and development of both digital and print assets.
Design Process
Theme Research & Moodboard
Researched Malabar’s culture, history, and boat motifs to gather inspiration, then created a comprehensive moodboard.
Important Places of Malabar
Sketched Wayanad Churam & Kappad Beach for the theme reveal, which became central to the theme identity.
Landmarks of Malabar
Created sketches of Ponnani Harbour and Valiyangadi to further strengthen the cultural storytelling of the theme.
Speaker Reveal Templates
Developed a consistent visual template to reveal speakers, ensuring brand coherence across announcements.
ID Cards
Designed ID cards for different categories of participants and organizers in alignment with the TEDx theme.
Challenges
Balancing strict TEDx branding guidelines while embedding strong cultural storytelling around the “Dhow” theme.
Outcomes & Impact
Consistent brand identity across all touchpoints.
Positive feedback from organizers & audience.
Event stood out among regional TEDx events.
Key Learnings
Balancing global & local design.
Cultural research enhances storytelling.
Consistency builds recall.
Reflection
“Design that tells a story resonates beyond visuals – it becomes part of the experience.”