Kanchivaram Sarees – E-Commerce Website
Blending luxury heritage with modern online shopping — bringing silk, craft and trust to the web.
Context
The goal was to translate the rich heritage of Kanchivaram sarees into an elegant, trustworthy e-commerce experience. We focused on product storytelling, high-quality imagery, and a checkout flow that reduces friction while conveying luxury.
“The challenge was to bring the heritage of Kanchivaram Sarees into a smooth, trustworthy online shopping experience.”
End-to-end design & development
UX flow & product styling
WordPress + WooCommerce setup
Process & Execution
a. UX Planning
Mapped the primary user journey: Homepage → Category → Product → Checkout. Focused on filters, product storytelling, visual zoom and trust signals to improve conversion.
b. WordPress Development
Implemented WooCommerce with a custom theme tailored for luxury e-commerce. Integrated payment gateways, review systems and performance optimizations for large images.
c. Visual Identity
Developed a palette inspired by silk and gold, chose type pairings for elegance & legibility, and created UI patterns that highlight textile detail.
Outcome
- Delivered a fully functional WordPress + WooCommerce site.
- Improved product discoverability with structured categories and filters.
- Streamlined checkout flow reduced friction and drop-offs.
- Expanded the brand’s digital presence with richer storytelling.
Reflection
This project taught how to balance heritage aesthetics with modern e-commerce patterns — preserving craft while creating a performant shopping experience.