FixMyStore – CRO Analysis Tool
Designed during my role at Conversion AB, FixMyStore helps e-commerce brands identify and fix conversion-blocking design issues in a simple, engaging, and visual way.
Overview
As Product Designer at Conversion AB, I created FixMyStore to make CRO understandable and actionable for brands who felt overwhelmed by jargon.
“FixMyStore turned complex CRO principles into simple, engaging design lessons for non-technical audiences.”
The Challenge
- CRO was often seen as jargon-heavy and abstract.
- Brands struggled to understand why product/cart/collection pages underperformed.
- There was a need for a clear, visual, interactive way to explain issues.
The Solution — Making CRO Simple & Visual
Website Analysis
Automatic detection of UX and design issues on key pages.
Before/After Redesigns
Clear comparisons showing how design decisions improve conversions.
CRO Education
Explained trust, clarity, and urgency with simple visual storytelling.
Poster Series Spotlight
Impact & Outcomes
- Adopted as Conversion AB’s signature client pitch tool.
- Simplified CRO for non-technical audiences.
- Helped clients achieve higher conversions via design adoption.
Branding & Identity
I designed the FixMyStore logo and visual system to make the tool approachable yet professional.
Reflection
This project showed me how to package complex CRO concepts into visual, interactive narratives that make optimization accessible to everyone.