Conversion AB – Brand Identity
“Rebranding CRO to be simple, engaging, and relatable.”
Role: Product Designer (UI/UX)
Focus: Logo Rebranding, Brand Identity, Interactive Storytelling
Challenge
CRO is often seen as jargon-heavy. We needed a brand identity and an interactive way to show how it works in real-world terms.
Solution
Logo & Identity
- Redesigned logo → modern, bold, and trustworthy
- Defined colors, typography, and visual tone
Interactive Framer Site
- Scroll-based storytelling with animations
- Step-by-step CRO journey visualization
- Made CRO feel simple, engaging, and relatable
Process
Discovery → Moodboards → Logo concepts → Final system.
Framer prototypes → Iterations → Final animated narrative.
Outcome
- Used internally and in client conversations
- Helped non-technical and business audiences understand CRO
- Strengthened Conversion AB’s positioning as transparent and growth-driven
Visual Showcase
Reflection
“This project taught me how to translate complex concepts into simple, compelling narratives through design and interaction.”